With elections just around the corner, Advertising Age published a great article outlining “The Top 10 Game-Changing Political Ads of All Time.” What made these ads memorable and why were they “game changers”? Advertisements like television spots, radio spots and even print advertising (like yard signs, magazine ads, etc.) have mere seconds to make an impact on a viewer make every second count.

Visuals do play a strong role in the world of advertising, but when it comes to politics, the language used plays a crucial role. You have to be very strategic combining your powerful message while using verbal techniques and emotional appeal.

Here is the list that Ad Age published as “The Top 10 Game-Changing Political Ads of All Time” and here are our comments on some of them:

Sahara India, Sahara India Pariwar, Sahara Sports, Sahara City Home, Sahara India Sports, Subrata Roy and more articles. “>Sahara India has announced its foray into the retail industry in India with Sahara -Q Shops’, where Q stands for quality. Initially, the company plans to start more than 800 shops across 5 states, selling food items, home and personal care products, processed foods and beverages. Chairman Subrata Roy said “This will be a bigger business than our real estate business and it will be among our top three businesses in the years to come. Sahara India’s venture into retail is a unique business model via a Rs. 3,000 crore investment, the company plans to push out its own -home brand’ products. The company will tie up exclusively manufacturers to deliver its own range of products to its customers. The products sold at Q Shops will be -..adulteration-free 100% Quality Consumer Merchandise..’ and will have ‘100% right weight/quantity’, claims the company’s website. At present, Q Shops will be launched only in UP, Bihar, Jharkhand, Rajasthan and Uttarakhand. By end of this year, Sahara India plans to expand to West Bengal, Assam, Odisha, Tripura, Haryana, New Delhi, Punjab and Chandigarh. By February 2012, Q Shops will make their presence felt in almost all the country’s regions including Gujarat, Maharashtra, MP and other southern states. To shop at Q Shop, customers will need to become members. The company plans to develop a strong membership by tapping its significantly large existing customer base. Subrata Roy said “Our one million workers regularly visit 6.5 crore depositors and it would be easy for them to enter those houses and sell our other products”. Once people become members, they can buy products directly from retail outlets or through their home delivery system. Customers can simply place orders at designated call centres and avail home delivery. It is reported that the backend of the initial phase will consist of more than 300 warehouses which will work as distribution centres to supply products to Q Shops, and to customers who call for home delivery. The concept of home brands and in-house products has been adopted since decades in the western retail markets. Taking advantage of thousands of customer walk-ins every day, supermarkets in the west are known to shelve their own home brand products alongside those of other brands. For example, Australia’s largest supermarket chain Woolworths stocks its own product range of everyday household products branded as -Home brand-. From food and processed food products like milk to commonly used household products like dishwashing liquids, they have their in-house products for just about everything. Taking advantage of bulk volumes among many other factors, the chain can supply its products at prices a tad lower than other products, whose price tags may include the cost ofbranding. In Q Shop’s case, Industry experts are seem to believe that Roy’s revenue targets of Rs. 20,000 crore in the first 18 months and Rs. 45,000 crore in a span of 2-3 years will be very challenging to achieve. There seems to be a general consensus among commentators that the efficiency of Sahara India’s supply chain will be critical in shaping the growth of its retail venture. Additionally and unlike other supermarkets where consumers will have a choice of buying from many brands, it appears that Q Shop customers will only have access to the company’s own product line. It will be interesting to see that price will play a definitive role among other factors like customer service, product QC and overall shopping experience. I am sure Sahara Q Shops will be one of the largest upcoming supermarkets in India. Sanchita Kumari is a highly respected full time professional writer. She has written several Articles on Sahara India, Sahara India Pariwar, Sahara Sports, Sahara City Home, Sahara India Sports, Subrata Roy and more articles.

Affiliate programs are a great opportunity of making money online. Affiliate marketing is so lucrative that you will find thousands of programs to choose from. With so many options available, choosing the best affiliate program for your business can sometimes take a bit of time and effort. In fact you may make a few mistakes before settling into the ultimate profit-generating affiliate partnership.

To find your suitable affiliate partner there are a few things you need to look for: –

The first thing to check out is the affiliate program’s terms of service. For instance, if you intend to use Google Adwords but your potential affiliate partner does not allow Google Adwords for marketing, signing up will not prove fruitful. Thus, reading through the terms and conditions of prospective affiliates is a must. Steer clear of any affiliate programs which do not publicly post their terms of service.

If you plan to grow your business or extend your network of contacts as an investment consultant, you should be building a mailing list of your leads. These are usually leads to people who have shown an interest in what you do and have given you permission to contact them by email. There are many ways for investment consultants to gather leads or subscribers and this article looks at several of the best ways to build a targeted list.

By getting these people into your list you will be able to stay in regular contact with them and some of them will probably go on to become your best prospects and loyal customers.

Who Do You Want To Join Your Mailing List?

If you own a business in Canada, you probably need a cheap and best marketing strategy to run a successful venture. Though there are many techniques achieve this from classified Ads, billboard ads to TV commercials and flyers, business owners always prefer something that is very affordable. One of the oldest and best methods to advertise your business is through business printing cards.

Why Use Business Cards?

Using business cards may sound a bit old school especially in the digital world we are in at present. But there are several advantages to using one. When you meet a person who could be your potential contact, you can always share your information through email. But that requires getting the persons email id, type in the information and mailing it to them. It may sometimes slip out of your mind due to work pressure or other tasks. Handing out a card is so simple and there is always an instant assurance that the potential client has your business information. Getting your business cards printing in Canada is very easy. You can also design your business cards online and get it delivered at your doorstep.

The recent version of Microsoft Dynamics AX released is Dynamics AX 2012 that is an ERP software product aimed at effective business management that is powerful, scalable and extremely cost-effective. To facilitate CFO Evolution of your business enterprise, it profitably offers flexible and extraordinary business capabilities and the versatility to support a set of complex and multi-lingual requirements. Read on to know more about some of the best features of this product that will compel you to make use of this product for your business.
This top ranked product by Microsoft offers a single database for storing real-time information, automates turn-key, first-rate business processes, removes silos of data and delivers a solution that ensures enhanced control, visibility, sound decision making and fewer delays. Also, the role-defined interface of Dynamics AX will be easily accepted and acknowledged by the people of the organizations owing to the more or less same look and feel navigation of the Microsoft Outlook. Simple to learn and use, access data without the dependability on the Information Technology, steady interface, reduced training expenses and faster adoption rate results in increased Return on Investment.
This real business management solution puts forward full-function, ingrained recognized capabilities CRM, MES, SCM, Financial Management, Quality Management together with Workflow Routing, Business Reporting, Business Intelligence and Approvals to enable real-time business performance management driven by KPI. Moreover, with the Microsoft Dynamics AX solution, the business organization can allow for consistent integration and flow-through order management by way of integration between Microsoft Outlook, Dynamics CRM, etc. to transmit product, order and customer information. Whats more, it runs on the standard Microsoft IT platform. In fact, it works smoothly with the other Microsoft solutions such as if you have hired the BizTalk development services, etc. to further accelerate the return on your previous software investment.
The highly sophisticated technology of Microsoft Dynamics AX offers the web portal interface for the non-core licensed users. The core users usually have a preference for the rich client interface capability that is delivered via thin client that is Windows optimized and absolutely secured. The users have the option to view the XML web services for importing or exporting data from the system and for integration with the other applications. Three tier architecture of the solution backs the clustered, multi-instance application server and database server performances for substantial scalability. All in all, it wont be wrong if we say that this is an excellent business management solution for the medium-sized business enterprises.

Email Marketing Tip #1: Collect targeted audiences email addresses by SPAM free opt-in subscription manager or trial download options.Sending emails to millions may not work; sending mails to target tons will work for you. So, avoid buying bulk email list from third parties. Always use your opt-in list for your bulk email marketing. Collect email IDs from your website blogs, forums, and trial downloads, registrations.

Email Marketing Tip #2: Group your email list based on product/subject categories to avoid sending non-interest emails.

Email Marketing Tip #3: Must send newsletter from your company email account. Avoid sending emails from free mails like Yahoo or Gmail.